Should You Sell to Duty Free Retailers as an Export Channel?
Most tobacco exporters grow by signing distributors in new countries. Duty free offers a different route, which is selling to the retailers that serve international travellers in airports, seaports and border shops. Duty free cigarettes are bought by people who are already in a spending mood, often with a few spare minutes and a clear idea of what they want. That makes the channel attractive, but it also makes it demanding, because buyers are few, regulations are tight and traffic can swing quickly. This article looks at how travel retail cigarette sales actually work, what draws exporters in, where the risks sit and what a supplier should have ready before approaching a









